Mobilyse.com

What was my role? I was Senior Designer on this project. What did I create? A complete new brand identity and a website. When did I do this? The new site was successfully released in 2012 What did I achieve? I am currently working in the creation of a mobile affiliate website. On this project, I am responsible for the creation of the visual identity (logo, characters creations, mock-ups, colours, fonts …). The very core idea is to help customers to: - To find the right handset/tablets for them and their lifestyle - To help consumers navigate through the maze of handsets, tariffs and special offers - To find the best deal that is right for them and offers value for money - To make the process as painless as possible - To make choosing and researching their phone an exciting part of the new relationship with their most important day to day tool The personality of the site is very important and we worked on the creation of user personas to help to define the content but also to get under the skin of the users. So the personality should be: - Expert but not Geek Edgy but not insulting - Simple but not patronising - Trustworthy and impartial The main identity that resulted from the creative process was Mobilyse. The influence is rather “russo - communist”, the message being a real manifesto to help customer through their mobile and/or tariff search. Different search paths: On this site, you can search for different products (mobiles, tablets, mobile broadband) but also tariffs and plans. So we are trying to cover all angles of a potential search, whether you are after a just a plan or looking for a handset with a plan … We are covering all angles in whatever order. The idea is to help the customers, as much as possible, by making this decision process as smooth and as easy as possible, providing reliable information and advice. Ratings and reviews: The site offers reviews of all the mobiles but also the networks. By creating a Mobilyse account, the users can write their own reviews. Mobilyse characters: 5 user personas have been developed for this site, each representing a different demographic of users, with different behaviours and needs. it is a great way to reinforce the branding, create a real and personal engagement with the site and a great gateway to engage with social media. Sofia, Igor, Ivan, Misha, Tatyana and Yulia are springing throughout the site, giving you tips and advices, recommendations … Link: www.mobilyse.com